The Company:

Stream is on a mission to bring financial wellbeing to all workers.

We partner with some of the world’s most well-known employers, like Crate & Barrel, Driven Brands, General Electric, New Balance, Restaurant Brands International (RBI) and others, to give their teams access to fairer financial services. Over 3 million people track their shifts and earnings, start their first savings account, use budgeting tools, access financial education and choose when they want to get paid. All in one smartphone app.

Stream is unique: VC-backed and growing at scale-up pace, but with a social conscience. Some of the world's leading financial charities and impact funds our founding investors.

You’d be joining a team of over 250 passionate, ambitious people - across the UK, Europe and US - building a category-leading FinTech product with the mission to improve the lives of millions.

The Opportunity

Reporting to the VP Marketing, this is a newly created role where you'll own and scale all digital demand gen efforts across CRM, email, paid media, and web, with accountability to pipeline and revenue.

This is a high-impact, builder role. You won't inherit a playbook. You'll write one. You'll move fast, stand up new channels, build the reporting infrastructure, and partner cross-functionally with product marketing, sales, and design to drive full-funnel growth. If you thrive in white space and want to be the person who built the demand gen function at a company defining a new category, this is it.

What you'll do:

• Set the foundation for our US growth marketing effort by building the CRM, email, and lifecycle marketing program in HubSpot, including nurture sequences, segmentation, lead scoring, and campaign workflows
• Partner with our growth and attribution leads in UK to stand up measurement frameworks so we can connect marketing activity to pipeline with confidence
• Own paid digital marketing across LinkedIn and other channels, continuously testing creatives, messaging, and audience targeting to improve performance and optimize cost per lead
• Own website performance end-to-end. Analyze conversion, traffic, and engagement on stream.co, identify what's working and what's not, and partner with the web lead to ship continuous improvements to forms, CTAs, landing pages, and the buyer journey
• Act as the analyst across all marketing channels, reporting on performance for digital, events, OOH, content, and partner-driven activity. Own the dashboards, the readouts, and the narrative around what's driving results, even where execution sits with other team members
• Execute integrated campaigns that pull paid, email, web, content, events, and sales enablement together into cohesive motions, not siloed channel plays
• Deeply understand Stream's business and unit economics to lead budget planning, forecasting, and help set aggressive but realistic targets
• Define and track key growth metrics, making data-driven decisions and ensuring insights reach the right stakeholders to inform team-wide planning
• Partner with design to ensure campaigns carry Stream's Workplace Finance positioning and category narrative into the market
• Support partner marketing activation by driving inbound demand through channel partnerships
• Collaborate with sales on ABM execution, translating account-level intelligence into targeted digital campaigns for our top strategic accounts

We'd love to hear from you if you have:

• 7+ years in growth marketing, demand generation, or performance marketing and experience in marketing operations at a B2B company
• A track record of building and scaling growth marketing at a high-growth company, not just running an existing program
• Deep HubSpot expertise across CRM, email, workflows, lead scoring, and reporting
• Strong analytical mindset with experience managing marketing budgets, forecasting, and optimizing for pipeline ROI
• Hands-on experience with paid digital (LinkedIn Ads in particular) and a comfort level with real budget accountability
• The ability to think in integrated campaigns, connecting brand, content, paid, and sales enablement into one motion
• Desire for a fast-paced, entrepreneurial environment where you're building, not maintaining
• Coach-player mindset: you can set strategy and also get in the weeds on execution
• High attention to detail, including clear and effective communication with senior stakeholders
• Experience and genuine interest in building AI workflows that improve output

What success looks like:

3 months: Get embedded in the business, the sales motion, and the buyer journey. Audit the current state of CRM, email, paid media, website, and reporting, and build relationships with your key cross-functional partners across sales, product marketing, UK growth and attribution, web, and partner marketing. Clean up the HubSpot CRM and stand up the foundational infrastructure: lifecycle stages, lead scoring, core workflows. Develop email segments and launch your first campaigns, from content nurtures to webinar ops. Take ownership of paid digital alongside our freelance paid media partner, and start delivering prioritized website improvements to the web lead. Establish a baseline reporting rhythm across all marketing channels. By the end of month three, you have a clear diagnostic and a prioritized roadmap for the next two quarters.

6 months: Own the demand gen engine and the performance story behind all of marketing. CRM, email, and paid digital are running with clear benchmarks, and you're driving measurable conversion lift on stream.co. You're the analyst across every channel, including events, OOH, content, and partner activity, and the team relies on you for the performance narrative regardless of who's executing. Attribution and reporting are in place. Integrated campaigns are connecting across channels, not running in silos. Sales and partner teams are seeing inbound leads they weren't getting before, and AI-assisted workflows are part of how you operate.

12 months: Stream's US demand gen function is unrecognizable from where it started. You've built a repeatable, measurable system that consistently feeds pipeline, and stream.co is a real conversion engine. You're the source of truth for marketing performance, and leadership comes to you for the read on what's working. You've identified what scales for Stream's market and doubled down. You're influencing go-to-market strategy, not just executing on it, and you've built the case for the next hires on your team. Leadership considers marketing a genuine source of pipeline, not just air cover.

Salary: From $140,000 to $160,000 DOE + Equity + Bonus

Working Policy: We operate a hybrid policy; 3 days a week from our New York, Spring Street office.

What will we do for you?

• 15 days vacation in addition to federal holidays, as well as flexible time off allowances for any ad-hoc childcare/family/caring needs
• 12 weeks paid Maternity Leave and 2 weeks paid Paternity Leave for employees with over 12 months service
• Health, dental and vision benefits (a number of these benefits are paid in full for the employee)
• We want to invest in you financially, so we have a 401K program

And of course, the best benefit of all, access to Stream!

At Stream we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Stream is an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, or veteran status.