**About the Role**

As Refyne scales its financial wellness infrastructure across key regions, we are seeking an execution-focused **Cluster Manager / Regional Sales Manager** to drive our localized growth strategy. In this high-impact, field-intensive role, you will take full ownership of managing both government network anchors and private Direct Sales Agents (DSAs) to accelerate user acquisition and loan disbursals. You will be the face of Refyne on the ground—disrupting high-cost credit products with our transparent reducing balance plan, building deep trust within government ecosystems, and empowering thousands of salaried individuals to achieve financial freedom.

**How You'll Make an Impact**

• **Network Building:** Recruit, onboard, and manage a strategic network of Ambassadors—including DDOs, Accountants, and influential government personnel—to serve as trusted brand anchors within key departments.
• **DSA Management:** Direct, motivate, and manage private Direct Sales Agents (DSAs) to aggressively capture market share and achieve aggressive month-on-month disbursal targets.
• **On-Ground Execution:** Drive intensive field operations and regular visits across your assigned 7-district cluster to provide real-time support and deliver seamless "Assisted Journeys" for end customers.
• **Competitive Strategy:** Identify target users currently tied to high-cost credit products and strategically execute our "Switch Strategy" to transition them to Refyne's highly competitive reducing balance plan.
• **Target Achievement:** Take complete ownership of the monthly sales funnel, driving performance from initial sign-ups through to successful loan disbursals.
  
  

**What Makes You a Great Fit **

• **5+ years of core experience** in Personal Loan (PL) sales within a reputed Bank or NBFC.
• **Proven capability to interface with government ecosystems** , with exceptional negotiation and persuasion skills tailored for high-level officials and individual customers alike.
• **A target-obsessed mindset** that thrives under high-pressure milestones and is deeply motivated by exceeding performance metrics.
• **Strong relationship-building capability** , with the specific interpersonal skills required to establish long-term trust and rapport with government DDOs and accountants.
• **Resilience and high enthusiasm** , demonstrating a hands-on "go-getter" attitude even during demanding field conditions.
• **Uncompromising professional integrity** and loyalty, serving as a dependable, long-term ambassador for the Refyne brand in the region.