HiBob helps modern, mid-size businesses transform the way they manage people, giving HR teams, managers, and employees the tools they need to connect, engage, develop, and grow.

Our HR platform is intuitive, data-driven, and built for the way people work today: globally, collaboratively, and across different stages of growth. As HiBob continues to scale, Marketing plays a central role in creating predictable, efficient growth across both new business and our existing customer base.

The opportunityHiBob is looking for an experienced and commercially minded VP of Revenue Marketing to lead our global revenue marketing organization.
Reporting to the CMO, you will own the strategy and execution required to generate predictable, efficient pipeline across new business and customer expansion. You will bring together our digital growth, lifecycle, website, regional and field marketing efforts into one connected revenue engine, with clear accountability for pipeline contribution, customer acquisition efficiency, and business growth.
This is a highly cross-functional leadership role. You will work closely with Sales, BDR, Product Marketing, Customer Success, Revenue Operations, and regional GTM leaders to translate company growth goals into an effective marketing strategy and operating plan.

What you'll own

• Revenue and pipeline strategy: Own Marketing's contribution to new business and expansion pipeline, translating company revenue goals into clear marketing targets, investment priorities, and execution plans.
• Integrated revenue marketing: Lead an integrated approach across performance marketing, website and conversion, lifecycle marketing, regional and field marketing, and partner programs to create demand and move prospects and customers through the funnel.
• Segmentation and go-to-market planning: Build marketing strategies around meaningful customer and market segments, ensuring investment, messaging, channels, and regional execution reflect how different customers buy and grow with HiBob.
• Digital growth and website experience: Ensure our highest-intent digital channels and website experiences are continually optimized for acquisition, conversion, localization, and pipeline impact.
• Lifecycle and customer growth: Develop lifecycle programs that improve conversion throughout the buyer journey and support expansion opportunities across the existing customer base.
• Regional and field marketing: Partner with regional Sales and marketing leaders to build locally relevant programs while maintaining a scalable global operating model and consistent performance standards.
• Performance management and investment: Establish a rigorous operating rhythm across forecasting, measurement, attribution, budget allocation, and optimization. Use data to understand what is driving business impact and make clear investment trade-offs.
• Sales and GTM partnership: Act as a senior Marketing partner to Sales and GTM leadership, creating shared accountability for pipeline performance and ensuring strong alignment on priorities, opportunities, and areas requiring intervention.
• Team leadership: Lead, develop, and scale a high-performing global team of senior marketing leaders and specialists across functions and regions.
• Innovation and evolution: Continuously evolve HiBob's revenue marketing approach, identifying where new technology, AI, automation, channels, and ways of working can improve effectiveness and efficiency.

• Revenue and pipeline strategy: Own Marketing's contribution to new business and expansion pipeline, translating company revenue goals into clear marketing targets, investment priorities, and execution plans.

• Integrated revenue marketing: Lead an integrated approach across performance marketing, website and conversion, lifecycle marketing, regional and field marketing, and partner programs to create demand and move prospects and customers through the funnel.
• Segmentation and go-to-market planning: Build marketing strategies around meaningful customer and market segments, ensuring investment, messaging, channels, and regional execution reflect how different customers buy and grow with HiBob.
• Digital growth and website experience: Ensure our highest-intent digital channels and website experiences are continually optimized for acquisition, conversion, localization, and pipeline impact.
• Lifecycle and customer growth: Develop lifecycle programs that improve conversion throughout the buyer journey and support expansion opportunities across the existing customer base.
• Regional and field marketing: Partner with regional Sales and marketing leaders to build locally relevant programs while maintaining a scalable global operating model and consistent performance standards.
• Performance management and investment: Establish a rigorous operating rhythm across forecasting, measurement, attribution, budget allocation, and optimization. Use data to understand what is driving business impact and make clear investment trade-offs.
• Sales and GTM partnership: Act as a senior Marketing partner to Sales and GTM leadership, creating shared accountability for pipeline performance and ensuring strong alignment on priorities, opportunities, and areas requiring intervention.
• Team leadership: Lead, develop, and scale a high-performing global team of senior marketing leaders and specialists across functions and regions.
• Innovation and evolution: Continuously evolve HiBob's revenue marketing approach, identifying where new technology, AI, automation, channels, and ways of working can improve effectiveness and efficiency.