About Us
HiBob is transforming how modern companies manage their people and operations, bringing HR, Finance, managers, and employees together in one AI-powered system designed for the realities of today’s world of work. From people management and engagement to workforce planning and business insights, Bob helps organizations operate more efficiently, make smarter decisions, and build stronger cultures at scale. Today, more than 5,000 companies worldwide choose HiBob to power their people operations.

About You

You're a senior individual contributor who thinks like an engineer and operates like a media buyer. You build systems that make entire teams better.

• 5+ years of hands-on paid acquisition experience in B2B SaaS, with deep operational expertise across Google, LinkedIn, and Meta. You've personally built, scaled, and optimized campaigns, with a strong understanding of performance drivers across the funnel.
• Proven experience building AI-powered paid media capabilities, including automation, intelligent bidding, audience modeling, dynamic creative optimization, or similar systems that extend beyond platform-native automation.
• A builder's mindset. You're energized by ambiguity, prefer creating processes over inheriting them, and instinctively turn one-off wins into repeatable systems.
• Experience owning budget allocation, forecasting, and ROI management across multi-channel, multi-market investments.
• Strong expertise in attribution, analytics, and reporting, with the ability to translate complex data into clear, defensible recommendations.
• A track record of driving pipeline growth through paid search and paid social, with a relentless focus on experimentation and optimization.
• Excellent project management skills and the ability to manage multiple initiatives in a fast-moving environment.

Build HiBob's AI-Powered Paid Acquisition Engine

• Develop and scale AI-driven campaign management infrastructure and workflows.
• Implement automated bidding, audience modeling, and optimization frameworks.
• Drive Dynamic Ad & Landing Page Generation and Testing.
• Evaluate and operationalize AI tools that improve performance, efficiency, and scalability.

Own Paid Acquisition Performance

• Manage paid acquisition across assigned regions and channels.
• Own campaign strategy, execution, optimization, and reporting.
• Lead media planning for global and regional campaigns, ensuring investment aligns with business priorities, market opportunities, and pipeline goals.
• Partner with Regional Marketing, Creative, Web, and RevOps to drive pipeline and revenue growth.
• Deep hands-on experience with Google Ads and LinkedIn Ads is required.

Lead Budget Allocation & Investment Strategy

• Own budget allocation across channels, regions, and segments.
• Continuously optimize budget allocation, pacing, and investment mix to maximize pipeline, improve efficiency, and drive the highest return on marketing spend.
• Recommend investment shifts based on performance and growth opportunities.

Drive Testing & Optimization

• Lead experimentation across campaigns, audiences, landing pages, and funnels.
• Translate performance, market, and competitive insights into action.
• Connect paid media performance to pipeline and revenue outcomes.